Awareness Isn’t a Sticker


Awareness Isn’t a Sticker

Most carriers now say they’re “TAT-certified.” Great first step—but training and a wallet card aren’t the finish line. Drivers need real back-up, and victims need carriers that put muscle, money, and policy behind the logo.


TAT 101—More Than a Video & Hotline

Core Service What It Delivers Proof it Works
Required Training (30-min video + quiz) Now mandatory for CDL issuance/renewal in states like AR, KS, OH & TX — with 11+ more embedding it in CDL schools. AR, KS laws tie CDL issuance to TAT coursework. (Senator Troy Singleton, Infinit-I Workforce Solutions, Kansas Department of Revenue)
24/7 Hotline 1-888-373-7888 Direct line to law-enforcement task-forces; drivers have triggered hundreds of investigations. DOT cites TAT’s hotline in national anti-trafficking strategy. (Department of Transportation)
Freedom Drivers Project 48-ft mobile exhibit with survivor stories & actual case artifacts—travels to fleets, truck shows, colleges. Runs 50–60 events/yr across U.S./Canada. (TAT, Bridgestone Americas)
Coalition Builds In-person summits that connect carriers, truck stops, troopers & NGOs to coordinate regional response plans. Bridgestone/Pilot/TBI event drew 150+ stakeholders. (Bridgestone Americas)
Law-Enforcement & School Curricula Free sector-specific toolkits, model CDL legislation, and officer briefings. TAT supplies turnkey materials to any state that wants to legislate training. (TAT, TAT)

The Business Gap: Logos Without Leverage

Many companies …

  • Buy the certification.

  • Hang hotline posters, or dispatch SOPs.

  • ❌ Ignore parking-lot design that keeps traffickers out.

  • ❌ Rush schedules that strand drivers in high-risk zones at 2 a.m.

Result: Drivers carry knowledge but no authority—and victims stay trapped.


Raising the Bar: What Real Commitment Looks Like

  1. Embed Monthly Refreshers
    – 5-minute micro-modules in every safety meeting; log completion.

  2. Hotline Everywhere
    – Stickers on cab dashboards, fuel cards, TMS screens, rest-area kiosks.

  3. Route-Risk Intelligence
    – Overlay trafficking-incident data on dispatch maps; allow driver detours.

  4. Joint Response Protocol
    – Written SOP linking dispatch, security, and local police when a driver calls the hotline.

  5. Audit Your Supply Chain
    – Require proof of TAT integration from brokers, 3PLs, and parking vendors—don’t just accept a badge.


Take Action Today

🛡 Drivers: Save 1-888-373-7888 in your phone.
🏢 Managers: Talk to Drivers regularly, collect information for your offices to hold accountability.
📋 Executives: Budget for a Coalition Build event; invite local law enforcement and your top 10 shippers.
🏛 Legislators: Get involved in Truck and tourist parking. Its important to avoid 3rd party avoidance, or compliance, from parking clubs, etc.


Final Word

Awareness without infrastructure is performative.
Let’s pair the logo with leadership—because when truckers are empowered, traffickers lose the highway.


— DrivenBy Valerie
Turning industry talk into life-saving action.